Principles of Marketing: A Value-Based Approach Pdf

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File Name:Principles of Marketing: A Value-Based Approach
Books Type:Digital Version
Genre / Category:E-BOOKS & AUDIO BOOKS
File Size :8MB
Updated and Published:September 12, 2022

Principles of Marketing: A Value-Based Approach – FREE EBOOKS DOWNLOAD

English | 428 pages | Red Globe Press; 2014th edition (November 19, 2013) | 0230392709 | PDF | 8.05 Mb

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors’ market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.

Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

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